Social Networks

Social Networks

---

Here we focus not on the search for compounded social networks but the content within them. For this purpose, the corresponding hashtags are suitable, which primarily connect users with the company. In addition to the individual persons, partners can also be recognized, since they often thank them for a friendly comment or can also make themselves known through some other activity.

Besides that, pictures are often shared and published to leave a specific impression, which should impress in one way or another.

![[workspace.png]]

The focus here is on finding social groups created either by the company itself, its employees, or third parties in which specific topics are discussed. In doing so, we should narrow down the search for these groups as best we can with the information we have already obtained. After all, if we search only for Java, we will get quite a few results that will make our work more difficult. However, if we use several terms, such as Java + target-company + web interface, we will reduce our search results many times and become much more precise.

Basically, in compounded social networks, we can obtain internal information that is not directly visible. To do this, we should examine fields such as groups, comments, images, and the like. It is crucial to trace the entire conversation as best as possible and try to find out the background and why and how it came about that this conversation is taking place. Complaints that reflect employees' internal impressions of the company are excellent indicators of this.